Tag: Marketing

Concept of Blue Ocean and Red Ocean Strategy

By Bishwaraj Bhandari . Updated . 16 min read . 0 comments

Blue Ocean and Red Ocean Strategy The term "strategy" originates from the Greek word "strategia," which combines "stratos" (meaning "army") and "ago" (meaning "to lead" or "to guide"). In ancient Greece, "strategos" referred to a military commander or general who was responsible for leading armies in warfare. Over time, the concept